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Topic page for Zenith Optimedia at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of Zenith Optimedia articles and analysis
ZenithOptimedia acquires FirstClick Consulting in Australia
ZenithOptimedia, the Publicis Groupe media agency, has acquired FirstClick Consulting, an independent performance marketing agency based in Australia.
Carling partners with Expedia for trips to Brighton or Barbados
Beer brand Carling is offering 1,000 consumers the chance to spend their May Day bank holiday in either Brighton or
ZenithOptimedia downgrades global adspend amid tougher headwinds
ZenithOptimedia has downgraded its global ad expenditure by 0.5 percentage points due to "severe economic problems" in Russia, Ukraine and
Winter football World Cup could boost UK broadcasters' revenues by £12m
A football World Cup taking place during winter could add £12 million to UK broadcasters' revenues, according to ZenithOptimedia.
In pictures: Nurofen Express activates at London Victoria
Pain-relief medication brand Nurofen targeted London commuters last week with a digital installation at Victoria station.
Publicis Groupe to acquire content news platform Relaxnews
Publicis Groupe is to acquire Relaxnews, the press and content agency based in Paris, for approximately €15 million (£11 million).
Durex encourages couples to 'ditch' chocolates on Valentine's Day
Durex, the condom and sex toys brand owned by RB, is encouraging couples to "ditch" chocolates and roses this Valentine's
Citizen takes over Bullring for multimedia Christmas campaign
Citizen, the watch brand, has taken over the Bullring shopping centre in Birmingham, making use of the centre's large digital
ZenithOptimedia to pay cleaners' unpaid wages
ZenithOptimedia has become the second Publicis Groupe agency to commit to pay its cleaners, after a contract cleaning company hired
Trading Places: this week's people moves
Grant Millar is named UK chief executive of ZenithOptimedia and former senior Tesco marketer Carolyn Bradley resurfaces at brewer Marston's,
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